Sales & Marketing · Odoo eCommerce
Odoo eCommerce
Odoo eCommerce ships a full website builder + storefront tied to the same database as Inventory, Accounting, and CRM — no integration layer. Best for B2B brands needing custom pricing and customer-specific catalogs, plus mid-market DTC brands wanting an alternative to Shopify Plus.
Book a free 30-min auditWho Odoo eCommerce is for
- ✓B2B brands needing customer-specific catalogs and pricing
- ✓Mid-market DTC brands hitting Shopify Plus tier ($2K+/mo) costs
- ✓Multi-region brands needing multi-currency and multi-warehouse fulfillment
- ✓Manufacturers selling direct via web alongside distributor channels
Top features
Drag-and-drop website builder
Block-based editor with 50+ section templates. Custom themes via CSS or our team. Built-in SEO (sitemap, schema.org, OG tags) and performance optimizations (image transforms, lazy loading).
Real-time stock from Odoo Inventory
Stock visible on PDP from the same Inventory module that drives wholesale, POS, and warehouse picking. Multi-warehouse fulfillment routing built in.
B2B customer-specific catalogs
Each B2B customer sees only their approved SKUs at their tier pricing. Quote-builder workflow for large orders. Net terms and PO-required checkout for enterprise customers.
Multi-currency and multi-region
Pricing per currency, tax rules per region, language per locale. Geo-routing to the right storefront. Avalara handles US sales tax across 30+ states.
Abandoned-cart recovery
Three-step email sequence with discount-tier escalation. Open + click tracking. Recovers 8–12% of abandoned carts on typical mid-market deployments.
Customer portal
Customers see order history, invoices, subscriptions, support tickets, and saved payment methods. Net-terms B2B customers see open AR. SSO via SAML for enterprise.
Subscription products
Subscribe-and-save SKUs with Stripe integration. Customers manage skip / pause / cancel from the portal. Dunning workflow for failed payments.
Multi-channel sync
Shopify Connector + Amazon Connector + POS run on the same stock pool. Customer profiles unified across channels.
Representative use cases
B2B distributor portal
Industrial distributor with 800 active customers. Each customer logs in to see their negotiated catalog and tier pricing. Quote builder for larger orders; net-30 PO checkout for enterprise.
Mid-market DTC brand
Apparel brand at $24M ARR replaces Shopify Plus + ERPNext + Avalara workflow with Odoo eCommerce + Inventory + Accounting + Avalara. License cost drops $80K/year.
Manufacturer with hybrid sales
Manufacturer sells direct via website (DTC + small dealers) while keeping enterprise customers on distributor channel. One catalog, two pricing strategies, same Odoo backend.
Pricing
Odoo license
Odoo Custom tier ($46.80/user/mo) required for eCommerce + integrations. Standard tier ($31.10/user/mo) limited.
Octura implementation
Octura eCommerce implementation: $14K–$45K depending on theme customization, B2B catalog complexity, integration count. Typical timeline 8–14 weeks.
Common integrations
- Stripe, Authorize.Net, PayPal, Klarna, Afterpay
- Shopify Connector + Amazon Connector (multi-channel inventory)
- Avalara AvaTax for US sales tax
- Shippo, ShipStation, EasyPost for rate shopping
- Google Analytics 4, Meta Pixel, GTM
- Mailchimp, Klaviyo for email marketing
Related Odoo apps
Ready to scope an Odoo eCommerce deployment?
Book a free 30-minute audit. We'll walk through your current stack, identify the gaps Odoo eCommerce closes, and propose a fixed-fee implementation timeline.
Book a free 30-min auditOdoo eCommerce FAQ
01Can Odoo eCommerce replace Shopify Plus?
For mid-market brands at $5M–$50M ARR, yes — Odoo gives you the same conversion features plus tightly integrated ERP (no Glew, no ERPNext, no Avalara workflow). Shopify Plus still wins for very high-traffic consumer brands needing edge-CDN performance at 100K+ daily visitors and the full app marketplace. Below that scale Odoo's TCO advantage is significant.
02Does Odoo eCommerce support B2B with customer-specific pricing?
Yes. Customer-tier pricelists, customer-specific catalogs, quote builder for large orders, and PO-required checkout for net-terms accounts. We've deployed this at industrial distributors with 1000+ B2B accounts.
03How does Odoo eCommerce integrate with Amazon and Shopify?
Both via Connectors that sync stock, products, and orders on the same Odoo inventory. A unit sold on Amazon or Shopify decrements Odoo stock; Odoo decrements both channels. We've deployed this at brands moving 50K+ orders/month.
04Can Odoo handle subscription products?
Yes via Odoo Subscriptions. Subscribe-and-save SKUs, customer self-service from portal, dunning workflows, MRR/churn dashboards. Stripe integration handles recurring billing and prorated changes.